Tamara Adlin

Tamara Adlin, an esteemed UX practitioner and co-author of 'The Persona Lifecycle,' discusses the pitfalls of traditional user personas and introduces her innovative concept of alignment personas. She explains how misalignment among stakeholders can derail projects and emphasizes the importance of surfacing assumptions before design. Adlin also shares her five conversations framework to prioritize goals, highlighting how focusing on aligned objectives can lead to more effective outcomes. Her insights promise to transform how teams approach user-centered design.

Tamara Adlin, a seasoned UX consultant and former leader at Amazon, shares her insights on user-centered design and its importance in the evolving Web3 landscape. She discusses her struggles with sexism and ageism in tech, urging for resilience and alignment in innovation. Tamara addresses misconceptions surrounding venture capital and emphasizes the balance between data-driven decisions and intuition in design. Additionally, she touches on her 'Never Search Alone' initiative, offering valuable job-seeking advice for UX professionals.