The Heart of Healthcare | A Digital Health Podcast
The Art of Storytelling in Healthcare | Moderna Chief Brand Officer Kate Cronin and Digital Health Advisor Chrissy Farr
Jul 15, 2024
Veteran digital health journalist Chrissy Farr and Moderna's Chief Brand Officer Kate Cronin discuss the art of storytelling in healthcare, emphasizing authenticity and transparency. They delve into the undervaluation of marketing roles, successful brands like Livongo and PillPack, and lessons from scaling Moderna's brand during the pandemic. Insights on engaging storytelling, internal communications, and brand building in healthcare startups are shared.
37:27
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Quick takeaways
- Including setbacks and challenges in company narratives enhances storytelling in healthcare, engaging audiences effectively.
- Personalized customer service and consistent messaging are crucial for building brand loyalty in the healthcare sector.
Deep dives
Importance of Storytelling in Digital Health Industry
Digital health companies face a key question in storytelling - whether to improve existing systems or disrupt the industry. Engaging stories involve setbacks, challenges, and plot twists, keeping the audience gripped. Nuanced storytelling, highlighting obstacles overcome, resonates more than linear success narratives.
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