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5min chapter
The Art of Storytelling in Healthcare | Moderna Chief Brand Officer Kate Cronin and Digital Health Advisor Chrissy Farr
The Heart of Healthcare
The Value of Marketing and Communications in Modern Business
Exploring the undervaluation of marketing in companies, the chapter highlights successful brands like Airbnb and Apple to emphasize the importance of brand marketing. The significance of storytelling in healthcare companies, Livongo's strong brand presence, and the emphasis on internal communications and storytelling in engaging employees are also discussed.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode