Chrissy Farr

Veteran digital health journalist Chrissy Farr and Moderna's Chief Brand Officer Kate Cronin discuss the art of storytelling in healthcare, emphasizing authenticity and transparency. They delve into the undervaluation of marketing roles, successful brands like Livongo and PillPack, and lessons from scaling Moderna's brand during the pandemic. Insights on engaging storytelling, internal communications, and brand building in healthcare startups are shared.

Join Chrissy Farr, Managing Director at Manatt Health and an influential health tech investor and author, as she shares her expertise in storytelling for health tech founders. She reveals how compelling narratives can shape the future of companies and resonate with investors. Discover the power of authenticity, especially in sharing failures, to build genuine connections. Learn techniques for leveraging AI tools like ChatGPT in your communication strategy and the crucial balance between operational tasks and effective storytelling.

Alyssa Jaffee, a partner at 7wire Ventures focused on healthcare technology, and Chrissy Farr, founder of Scrub Capital and CEO of Second Opinion Media, discuss the pressing need for digital health companies to scale in an increasingly competitive landscape. They analyze the challenges posed by large healthcare incumbents and the necessity for startups to solve bigger problems to remain relevant. The conversation also touches on fundraising dynamics, the split in investor interest, and the potential for mergers and acquisitions to aid in growth.