Veteran digital health journalist Chrissy Farr and Moderna's Chief Brand Officer Kate Cronin discuss the art of storytelling in healthcare, emphasizing authenticity and transparency. They delve into the undervaluation of marketing roles, successful brands like Livongo and PillPack, and lessons from scaling Moderna's brand during the pandemic. Insights on engaging storytelling, internal communications, and brand building in healthcare startups are shared.

Join Chrissy Farr, Managing Director at Manatt Health and an influential health tech investor and author, as she shares her expertise in storytelling for health tech founders. She reveals how compelling narratives can shape the future of companies and resonate with investors. Discover the power of authenticity, especially in sharing failures, to build genuine connections. Learn techniques for leveraging AI tools like ChatGPT in your communication strategy and the crucial balance between operational tasks and effective storytelling.

Health tech expert Chrissy Farr discusses the rise of DIY medical testing kits, revolutionizing accessibility to healthcare. The podcast delves into the pros and cons of at-home testing, differing perspectives among healthcare professionals, challenges with insurance coverage, and the impact on relationships between patients and doctors.