Join Chrissy Farr, Managing Director at Manatt Health and an influential health tech investor and author, as she shares her expertise in storytelling for health tech founders. She reveals how compelling narratives can shape the future of companies and resonate with investors. Discover the power of authenticity, especially in sharing failures, to build genuine connections. Learn techniques for leveraging AI tools like ChatGPT in your communication strategy and the crucial balance between operational tasks and effective storytelling.
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volunteer_activism ADVICE
Bold Honesty
Be bold, honest, and direct in your startup's communications.
Say real things and avoid overly formal B2B marketing language.
question_answer ANECDOTE
Bobby's Bold Marketing
Chrissy Farr admires Bobby, the infant formula company, for its bold marketing.
Their emotional storytelling, including a Times Square billboard of a breastfeeding woman, has been effective.
volunteer_activism ADVICE
Founder as Chief Communicator
Founders should be the primary communicators for their companies.
Focus on communication methods you enjoy and excel in those areas.
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Elevate your startup's narrative with Chrissy Farr, a renowned health tech journalist and investor.
In this Masterclass, members of StartUp Health’s Health Moonshot Communities had a chance to interact directly with Farr, Managing Director at Manatt Health, and health tech investor, advisor, and author of Second Opinion. Farr has impressive communications savvy and a deep understanding of the health industry and emerging trends, with an emphasis on the intersection of health and venture capital. She provides a range of go-to-market, fundraising / investor relations, social media strategy, content development and communications counsel to both emerging and established companies as well as the investors behind them.
In this insightful episode, you'll learn:
The power of storytelling in shaping your company's future
How to craft compelling narratives that resonate with investors and the media
Leveraging AI tools like ChatGPT for effective communication
Balancing founder time between operations and communications
Quantifying the impact of your communications efforts
The role of social media in your strategy
This episode is a must-listen for any health tech founder looking to refine their messaging and build a stronger brand.
Tune in now to unlock the secrets of effective storytelling!
Do you want to attend Masterclasses live and ask your questions of experts? Members of our Health Moonshot Communities are leading startups with breakthrough technology-driven solutions for the world’s biggest health challenges. If you’re mission-driven, collaborative, and ready to contribute as much as you gain, you might be the perfect fit. Learn more and apply today.
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