4min chapter

StartUp Health NOW Podcast cover image

Master the Art of Storytelling: Chrissy Farr’s Guide for Health Tech Founders

StartUp Health NOW Podcast

CHAPTER

Rethinking the Roles of Marketing and Communications for Brand Success

This chapter explores the critical differences between marketing and communications in a company, highlighting the importance of prioritizing communication for managing brand reputation. It advocates for an integrated approach to brand engagement that transcends traditional marketing metrics to ensure long-term success.

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