Veteran digital health journalist Chrissy Farr and Moderna's Chief Brand Officer Kate Cronin discuss the art of storytelling in healthcare, emphasizing authenticity and transparency. They delve into the undervaluation of marketing roles, successful brands like Livongo and PillPack, and lessons from scaling Moderna's brand during the pandemic. Insights on engaging storytelling, internal communications, and brand building in healthcare startups are shared.

Kate Cronin, Chief Brand Officer at Moderna, discusses the revolutionary impact of mRNA technology in medicine, emphasizing how it helped reshape public health and vaccine branding during COVID-19. She explores the challenges linked to vaccine hesitancy, advocating for community-focused messaging. Cronin's career journey from leading Ogilvy Health to Moderna reveals insights into effective scientific communication. Off the mic, she shares her passion for restoring historic homes, blending personal anecdotes with professional reflections.