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13min chapter
The Art of Storytelling in Healthcare | Moderna Chief Brand Officer Kate Cronin and Digital Health Advisor Chrissy Farr
The Heart of Healthcare | A Digital Health Podcast
The Power of Storytelling in Digital Health
This chapter explores the significance of storytelling in the digital health industry, emphasizing the importance of authenticity and transparency in narratives. Examples from companies like PillPack and Bobby Formula showcase how overcoming challenges can build trust and engage audiences effectively. The speaker highlights the need for engaging storytelling in healthcare to avoid mediocrity and underlines the value of human connection and genuine language in pitches and boardroom discussions.
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