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13min chapter
The Art of Storytelling in Healthcare | Moderna Chief Brand Officer Kate Cronin and Digital Health Advisor Chrissy Farr
The Heart of Healthcare
Roles of Chief Brand Officer vs. Chief Marketing Officer at Moderna and Healthcare Industry Trends
This chapter explores the distinctions between the roles of Chief Brand Officer and Chief Marketing Officer at Moderna, discussing the focus of brand strategy and emotional connections. It also looks at the healthcare industry's challenges in connecting with consumers post-COVID and strategies to combat misinformation on vaccines.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode