Roles of Chief Brand Officer vs. Chief Marketing Officer at Moderna and Healthcare Industry Trends

Marketing and communications play a critical role in securing investment and driving product and service adoption in digital health. In this special two-part episode, Steve Kraus explores the art of storytelling in healthcare with two industry experts: Chrissy Farr, a veteran digital health journalist turned venture capitalist and advisor, and Kate Cronin, Chief Brand Officer at Moderna. They discuss:

• What makes for a great story in digital health
• The importance of including setbacks and challenges in company narratives
• The undervaluing of marketing and communications roles
• Strong digital health brands such as Livongo, PillPack, and Bobbie
• Chief Brand Officers vs. Chief Marketing Officers
• Lessons learned from rapidly scaling Moderna's brand during the COVID-19 pandemic
• The importance of internal communications

🎂 Please help us celebrate three years of the podcast by leaving us a review!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.