4min chapter

The Heart of Healthcare cover image

The Art of Storytelling in Healthcare | Moderna Chief Brand Officer Kate Cronin and Digital Health Advisor Chrissy Farr

The Heart of Healthcare

CHAPTER

Building a Strong Brand in Healthcare Startups

The chapter provides advice for startup founders on brand building and storytelling in the healthcare industry, stressing the importance of a clear and consistent narrative. It also explores the significance of internal branding and empowering employees to be brand ambassadors on social media platforms.

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