Erika Hall and Mike Monteiro - Consulting with Backbone: Authenticity, Humanity, and the Value of Hard Truths
Dec 17, 2024
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In a thought-provoking conversation, Erika Hall, co-founder of Mule Design and author of 'Just Enough Research,' along with Mike Monteiro, also co-founder of Mule Design and author of 'Design Is a Job,' tackle the realities of UX consulting. They discuss the significance of authenticity and integrity in their work, share hard-earned lessons from running a consultancy, and highlight the importance of community engagement. With a candid take on the current UX climate, they advocate for a shift from bland conformity to embracing true individuality in the field.
Authenticity is essential for UX consultants to stand out in a crowded market and build trust with clients through openness.
The founders of Mule Design emphasize the importance of making tough business decisions, including firing clients misaligned with their values.
Consultants should proactively assert their unique value and adapt to industry shifts to effectively meet evolving client needs.
Deep dives
The Importance of Authenticity in Consulting
Authenticity is crucial for consultants to differentiate themselves in a saturated market. Erica Hall and Mike Montero emphasize that self-promotion should not be viewed negatively, especially when done genuinely and transparently. They argue that consultants should embrace their humanity and communicate openly, sharing their true thoughts and experiences. This approach is essential not just for building trust with clients but also for fostering meaningful relationships within the industry.
Lessons Learned from Challenges
Hall and Montero reflect on their journey over the past two decades, detailing the challenges they faced when starting their consultancy, Mule Design. They highlight the importance of making tough decisions, such as firing clients who do not align with their values or practices. The duo stresses the value of having legal support in business, sharing a pivotal moment when a difficult client led them to forge a crucial relationship with a lawyer. These experiences shaped their professional growth and instilled a strong sense of resilience in their work.
The Role of Design in Business Value
The consultants discuss the disconnect between perceived value and actual contributions within the tech industry. They assert that recent overhiring practices were driven more by speculative growth than a genuine need for product development, leading to industry turbulence. Hall points out that the failure to prove value often stems from the fact that design professionals have not been truly valued by their organizations. This situation highlights the necessity for consultants to realign their strategies with organizations that prioritize genuine value creation.
Building Relationships for Success
Effective communication and relationship-building are key factors in achieving success as a consultant. Montero stresses the importance of identifying and connecting with key individuals within organizations, such as those who cut checks and those affected by the consultant's work. This approach not only helps ensure timely payment but also fosters collaboration and mutual understanding. Building strong relationships can significantly enhance a consultant's effectiveness and influence within client organizations.
Adapting to Industry Changes
Hall and Montero address the current state of UX consulting, highlighting the need for professionals to adapt to ongoing industry shifts. They encourage consultants to proactively assert their value and navigate changing landscapes with confidence. Rather than simply reacting to trends like AI, they advocate for defining one's unique perspective and expertise. By doing so, consultants can position themselves as thought leaders and effectively address client needs amidst the evolving market conditions.
In this episode of The UX Consultants Lounge, host Kyle Soucy sits down with two legendary figures in the UX and design consulting world: Erika Hall and Mike Monteiro, co-founders of Mule Design. Known for their honesty, wit, and willingness to challenge the status quo, Erika and Mike bring decades of experience—and a few well-placed truth bombs—to this candid conversation about UX consulting.
Key Topics Covered:
The Origin of Mule Design: Why they chose the name Mule and how it represents their approach to consulting—doing the work with intelligence, honesty, and integrity.
Lessons from the Trenches: The challenges of running a consultancy, firing clients, dealing with contracts, and why you always need a good lawyer.
The Current UX Climate: Why UX professionals are not to blame for recent industry turbulence, and the role speculative tech growth has played in overhiring and layoffs.
Being “The Helpers”: Mike and Erika’s advice on contributing to meaningful work—whether in civic tech, local organizations, or community projects—and embracing the value of problem-solving skills.
Marketing and Business Development: The importance of putting yourself out there authentically. Erika shares how being consistent and unapologetic about your expertise helps clients find you, while Mike encourages consultants to embrace honesty and avoid sounding like machines.
Why Authenticity Matters: A bold call to action for UX consultants to stop trying to fit in, stop being bland, and start telling hard truths—because that’s what clients actually need.
When asked to describe UX consulting in one word, Erika says, “Lost”, and Mike delivers a punch: “Dead.” Listen to the episode to hear their powerful explanations and why the future of consulting requires honesty, backbone, and humanity.
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