9min chapter

The UX Consultants Lounge cover image

Erika Hall and Mike Monteiro - Consulting with Backbone: Authenticity, Humanity, and the Value of Hard Truths

The UX Consultants Lounge

CHAPTER

Authenticity in Consulting

This chapter explores effective business development and marketing strategies for consultancies, emphasizing authentic communication about expertise and values. It contrasts the merits of writing books versus being active on social media, highlighting how honesty fosters client relationships and awareness of services.

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