Erika Hall, a veteran design consultant, discusses the relationship between business and design, the importance of designers understanding their role, and the significance of removing fear from work. They recommend industry books and share an unusual habit of biking with a joyful dog.

Erika Hall, Co-founder of Mule Design and author of 'Just Enough Research', challenges conventional research practices by emphasizing the need for organizational readiness. She discusses the tension between investor-driven narratives and evidence-based insights, advocating for a research mindset open to being proven wrong. Hall critiques the rapidity of decision-making, stressing thoughtful alignment over speed. The conversation highlights the power of qualitative insights and the necessity of engaging users to navigate the complexities of modern organizations.

In a thought-provoking conversation, Erika Hall, co-founder of Mule Design and author of 'Just Enough Research,' along with Mike Monteiro, also co-founder of Mule Design and author of 'Design Is a Job,' tackle the realities of UX consulting. They discuss the significance of authenticity and integrity in their work, share hard-earned lessons from running a consultancy, and highlight the importance of community engagement. With a candid take on the current UX climate, they advocate for a shift from bland conformity to embracing true individuality in the field.