The Business Model as the Design Grid

Designers often refer to the grid in graphic design as the underlying structure that guides their designs. However, the true underlying structure that all design aligns with is the business model. Good design doesn't automatically equate to good business and designers often face a disillusionment when they realize their work is used to support the underlying business goals. It's important for designers to acknowledge this reality and understand the relationship between design and business to make more informed decisions.