

How Abercrombie & Fitch Lost Its Shirt with CJ Franco and Leslie Liao | 64
Dec 2, 2024
Leslie Liao, a comedian known for her appearances on The Tonight Show and Don't Tell Comedy, joins the discussion alongside CJ Franco. They delve into the controversial journey of Abercrombie & Fitch, from its meteoric rise under CEO Mike Jeffries to its shocking fall from grace. The conversation hits on the brand's exclusionary marketing tactics, offensive products, and legal battles over discrimination. They humorously unpack the absurdities of its aesthetics while reflecting on the implications of fashion on identity and consumer culture.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 6min
The Rise and Fall of Abercrombie & Fitch
05:57 • 20min
The Transformation of Abercrombie & Fitch: From CEO to Brand Identity
25:52 • 4min
Abercrombie & Fitch: A Legacy of Controversy
29:57 • 7min
Legal Battles and Financial Downfall of Abercrombie & Fitch
36:40 • 4min
The Rise and Fall of Abercrombie & Fitch
41:07 • 9min
Rebranding Success: The Transformation of Abercrombie & Fitch
50:22 • 3min