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20min chapter
How Abercrombie & Fitch Lost Its Shirt with CJ Franco and Leslie Liao | 64
The Big Flop
The Rise and Fall of Abercrombie & Fitch
This chapter explores the evolution of Abercrombie & Fitch from a prestigious sporting goods store to a controversial teen fashion giant. It examines the brand's marketing strategies, particularly under CEO Mike Jeffries, and reflects on its alluring yet exclusionary culture. Additionally, the discussion highlights the influence of photographer Bruce Weber on the brand's identity and touches on the impact of economic shifts and consumer preferences leading to its decline.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode