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How Abercrombie & Fitch Lost Its Shirt with CJ Franco and Leslie Liao | 64

The Big Flop

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Rebranding Success: The Transformation of Abercrombie & Fitch

This chapter explores Abercrombie & Fitch's rebranding efforts and the positive changes brought by female leadership after experiencing past controversies. The conversation ends with a teaser about an upcoming episode focusing on a failed Christian theme park.

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