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How Abercrombie & Fitch Lost Its Shirt with CJ Franco and Leslie Liao | 64

The Big Flop

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The Rise and Fall of Abercrombie & Fitch

This chapter explores the controversies surrounding Abercrombie & Fitch's former CEO and his misguided strategies that alienated the brand from popular culture. It examines the brand's public backlash, leadership changes, and ongoing legal troubles while intertwining humor and personal reflections on fashion and inclusivity.

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