6min chapter

The Big Flop cover image

How Abercrombie & Fitch Lost Its Shirt with CJ Franco and Leslie Liao | 64

The Big Flop

CHAPTER

Intro

This chapter explores the unconventional management style of Abercrombie & Fitch's CEO, showcasing his obsession with aesthetics and validation from beauty. It also touches upon the implications of his practices on fashion and body image, alongside a mention of Amazon Prime sponsorship related to holiday shopping.

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