7min chapter

The Big Flop cover image

How Abercrombie & Fitch Lost Its Shirt with CJ Franco and Leslie Liao | 64

The Big Flop

CHAPTER

Abercrombie & Fitch: A Legacy of Controversy

This chapter examines the provocative marketing strategies of Abercrombie & Fitch, particularly their targeting of younger consumers with controversial products. It critiques the brand's exclusionary practices and the societal implications of its advertising, alongside the legal challenges regarding racial discrimination faced by the company.

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