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How Abercrombie & Fitch Lost Its Shirt with CJ Franco and Leslie Liao | 64

The Big Flop

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The Transformation of Abercrombie & Fitch: From CEO to Brand Identity

This chapter features a humorous quiz on Abercrombie & Fitch graphic t-shirts and uncovers unexpected insights into the brand's design history. It also explores the transformative journey of the company's CEO and the broader implications of fashion on societal expectations and personal identity.

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