#H2H 12: Why Context is More Important Than Relevance & Redefining Noise w/ Mathew Sweezey

In this #H2H segment, Carlos Hidalgo chats with Mathew Sweezey about his new book The Context Marketing Revolution. Sweezey provides great insights on why marketers need to understand context rather than focus on being relevant and how in so doing, they can deliver an experience across the customer journey. His book is available on Amazon and is getting rave reviews! Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishdev.wpengine.com/big3 We’ll never send you more than what you can read in < 1 minute. You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.