#H2H 12: Why Context is More Important Than Relevance & Redefining Noise w/ Mathew Sweezey
B2B Growth
00:00
How to Leverage Your Executives to Create More Content
"I like seeing some of these upstart brands saying we're going to do this a new way," he says. "You have to work and get them to buy in an executive level, right? That's either depending on how easy your executives are to change." He adds: "The second is, you can implement a lot of these theories and ideas without any executive approval"
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Transcript
