#H2H 12: Why Context is More Important Than Relevance & Redefining Noise w/ Mathew Sweezey
B2B Growth
00:00
Customer Experience - The Number One Problem
Customer experience starts long before someone buys something. It impacts brand, it impacts audience engagement all the way through to product delivery and advocacy. If customer experience is not put under a central executive, you can call that the chief experience officer. Their role is to essentially sit on top of all silo departments across the organization.
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