#H2H 12: Why Context is More Important Than Relevance & Redefining Noise w/ Mathew Sweezey
B2B Growth
00:00
Is There a Difference Between Context and Relevance?
Marketing must transcend from the department that creates messages to the owners and sustainers of all experiences across the customer journey. That's a revolutionary concept, right? We end up with distributed marketing across the organization with citizen marketers,. So context is essentially helping a person achieve their goal at the moment. Relevancy is how do I take a message and make it relevant to an individual where context is howDo I understand their problem and help them solve it?
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