#H2H 12: Why Context is More Important Than Relevance & Redefining Noise w/ Mathew Sweezey
B2B Growth
00:00
B2B Brands Are Starting to Get That Human Connection, Right?
I think consumer brands are starting to get it. Less than 1% organic reach for any brand, essentially a B2B brand with five people who engage from their brand and human-to-human ways can surpass any other B 2B brand on social media. Salesforce created the Trailhead community where people can ask and answer questions. One quarter of all people in the community have found a new job.
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