#H2H 12: Why Context is More Important Than Relevance & Redefining Noise w/ Mathew Sweezey
B2B Growth
00:00
I Love the Idea of Using Your Consumers
The CEO of Corona talks about why B2B brands aren't using consumers' voice. He says change is difficult and hard, but new companies are operating in radically different ways. "It's going to take a rethinking at the executive level," he says.
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Transcript
