Modern Wisdom #163 - Richard Shotton - Psychology, Advertising & Human Behaviour
Apr 27, 2020
Richard Shotton, a behavioral scientist and founder of Astroten, dives into the fascinating world of psychology and consumer behavior. He reveals how you can gauge someone’s mood just by observing their mouse movement and emphasizes the importance of how experiences end. Discover what makes an advertisement truly memorable and learn about innovative workplace safety strategies, including the surprising use of skeleton gloves. The conversation is packed with insights on trust in marketing and the creative responses brands adopted during crises.
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Creating Distinctive Ads
- To create a noticeable ad, determine the norms in your advertising category.
- Then, strategically break those norms to stand out.
Ad Viewability
- Only 9% of digital ads are viewed for over a second, highlighting the importance of capturing attention quickly.
- Ad placement is crucial; news websites with longer reading times offer better ad visibility than sites with transient views.
Mood and Advertising
- Mood significantly impacts ad reception.
- People in good moods are more likely to notice and like ads, while those in bad moods are less receptive.
