#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
Modern Wisdom
00:00
Misattributed Quotes and Trust in Marketing
This chapter discusses the phenomenon of misattributed quotes and introduces a resource called Quote Investigator for tracing quote origins. It challenges the narrative of declining trust in brands, highlighting evidence that trust may be stable or even increasing. The conversation also examines how marketing shapes societal values, especially during crises, and the unintended consequences of using negative social proof in messaging.
Transcript
Play full episode
