#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
Modern Wisdom
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Innovative Behavioral Insights for Compliance and Experience
This chapter examines the use of lottery systems to enhance tax compliance, exemplified by Taiwan's successful incentive program. It also explores how time perception affects human behavior in various contexts, including public policy and healthcare experiences, revealing strategies for improving satisfaction through behavioral adjustments. By applying psychological insights in business practices, the chapter highlights the potential for low-cost innovations that drive significant change.
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