#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
Modern Wisdom
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Understanding Advertising Psychology
This chapter explores the intricacies of creating effective advertisements, emphasizing the importance of distinctiveness and consumer psychology. It highlights that understanding mood and engagement duration can significantly enhance ad effectiveness, revealing how external factors influence brand perceptions. The discussion also touches on innovative tracking methods for mood and the critical need for advertisements to capture attention before refinement.
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