#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
Modern Wisdom
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Memorability in Advertising
This chapter explores the intersection of psychology and marketing, focusing on how active engagement and creativity can enhance memorability in advertising. It examines techniques like the 'generation effect' and the effectiveness of rhyming phrases in capturing consumer attention. The discussion also critiques the risk-averse mindset prevalent in advertising agencies, advocating for more innovative and clear communication strategies.
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