Financial Advisor Success

Ep 277: Crafting A More Unique Value Proposition By Investing Into A More Focused Clientele with Lauren Oschman 

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Apr 19, 2022
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ADVICE

Tailor Client Experience by Niche

  • Craft your client experience specifically for the niche you serve to better meet their needs.\n- Specialization makes it easier to tailor services and marketing effectively.
INSIGHT

Power of Narrow Niching

  • Being very specific in your niche attracts only the clients you most want to serve.\n- Specificity can create stronger client engagement than a broad claim of expertise.
ADVICE

Niche Focus Over Alienation

  • Embrace niche specialization even if it excludes others, as long as it resonates deeply with your target.\n- Your clients will appreciate hyper-specialized expertise like surgeons value subspecialists.
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