#95 with Craig Clemens of Golden Hippo - The 9-Figure Business You've Never Heard Of

Craig Clemens, co-founder of Golden Hippo and a marketing guru, dives into the world of direct-to-consumer branding. He shares his journey from bootstrapping a successful business to exploring innovative product launches. The discussion touches on understanding consumer behavior, particularly in health and wellness, and the role of effective marketing strategies. With insights into the pet industry's emotional ties and the potential for VR innovations, listeners gain a wealth of entrepreneurial ideas and inspiration from Craig's experiences.