#600
Mentioned in 17 episodes
My Life in Advertising
Book • 2012
In 'My Life in Advertising,' Claude C. Hopkins shares his extensive experience and insights gained from over three decades in the advertising industry.
The book is a blend of autobiography and practical guide, offering timeless principles on effective advertising.
Hopkins emphasizes the importance of understanding the consumer, using specific and definite claims, and testing advertising strategies.
He also discusses his methods for creating successful ad campaigns, including the use of free samples, the appeal of personalities over corporations, and the necessity of focusing on the consumer's needs rather than the advertiser's pride in their products.
Despite being written in 1927, the book's principles remain relevant today, making it a valuable resource for anyone in the advertising and marketing fields.
The book is a blend of autobiography and practical guide, offering timeless principles on effective advertising.
Hopkins emphasizes the importance of understanding the consumer, using specific and definite claims, and testing advertising strategies.
He also discusses his methods for creating successful ad campaigns, including the use of free samples, the appeal of personalities over corporations, and the necessity of focusing on the consumer's needs rather than the advertiser's pride in their products.
Despite being written in 1927, the book's principles remain relevant today, making it a valuable resource for anyone in the advertising and marketing fields.
Mentioned by
Mentioned in 17 episodes
Mentioned by 
David Senra as a biography he previously read on Founders No. 170, detailing Hopkins's life and advertising career.
David Senra as a biography he previously read on Founders No. 170, detailing Hopkins's life and advertising career.
371 snips
#207 Claude Hopkins (Scientific Advertising)
Mentioned by David Senra as an autobiography detailing his successful advertising career and offering valuable lessons.
David Senra as an autobiography detailing his successful advertising career and offering valuable lessons.282 snips
#170 Claude Hopkins (A Life in Advertising)
Mentioned by the podcast host as a source of inspiration for advertising strategies.
215 snips
#188 Joe Coulombe (Founder of Trader Joes)
Recommended by 
Andrew Chen as a classic book on advertising, highlighting its historical significance and practical advice.
Andrew Chen as a classic book on advertising, highlighting its historical significance and practical advice.
148 snips
#550: Andrew Chen — Metaverse, Metrics, and Meerkats
Mentioned by Nathan Fraser , who had been reading it, to support the idea that immediate response to advertising is important.
15 snips
Episode 019 - 8 Ways to Improve Copy Performance
Recommended by Craig Clemens as a foundational book for learning copywriting, highlighting its timeless principles.
13 snips
#95 with Craig Clemens of Golden Hippo - The 9-Figure Business You've Never Heard Of
Recommended by Erik Hatterscheidt for its insights into marketing principles and the possibility of selling any product.
71. Top 10 Marketing Books For Tourism Operators
