#1258

Mentioned in 18 episodes

My Life in Advertising

Book • 2012

In 'My Life in Advertising,' Claude C. Hopkins shares his extensive experience and insights gained from over three decades in the advertising industry.

The book is a blend of autobiography and practical guide, offering timeless principles on effective advertising.

Hopkins emphasizes the importance of understanding the consumer, using specific and definite claims, and testing advertising strategies.

He also discusses his methods for creating successful ad campaigns, including the use of free samples, the appeal of personalities over corporations, and the necessity of focusing on the consumer's needs rather than the advertiser's pride in their products.

Despite being written in 1927, the book's principles remain relevant today, making it a valuable resource for anyone in the advertising and marketing fields.

Mentioned by

Porter Stansberry

Luis Monge Malo

Erik Hatterscheidt

Mentioned in 18 episodes

Mentioned by

David Senra

as another work by Claude Hopkins.

#306 David Ogilvy (Confessions of an Advertising Man)

Mentioned by

David Senra

in relation to the importance of product demonstrations in advertising.

Steve Jobs and Edwin Land

Mentioned by

David Senra

in relation to his autobiography "My Life in Advertising."

#217 Estée Lauder

Mentioned by

David Senra

to highlight the importance of product demonstrations in marketing.

#264 The Story of Edwin Land and Polaroid

Mentioned by

David Senra

as a biography he previously read on Founders No. 170, detailing Hopkins's life and advertising career.

#207 Claude Hopkins (Scientific Advertising)

Mentioned by

David Senra

as an autobiography detailing his successful advertising career and offering valuable lessons.

#170 Claude Hopkins (A Life in Advertising)

Mentioned by the podcast host as a source of inspiration for advertising strategies.

#188 Joe Coulombe (Founder of Trader Joes)

Mentioned by

David Senra

in the context of his podcast episode on the copywriter.

#239 The Wright Brothers

Recommended by

Andrew Chen

as a classic book on advertising, highlighting its historical significance and practical advice.

#550: Andrew Chen — Metaverse, Metrics, and Meerkats

Mentioned by

David Senra

; his autobiography, which includes "Scientific Advertising."

#206 Albert D. Lasker (the creation of the advertising industry)

Mentioned by

David Senra

in the context of product demonstration and its importance in sales.

#241 The Wright Brothers, Glenn Curtiss, and the Battle to Control the Skies

Mentioned by

David Senra

for its timeless wisdom on advertising and sales.

I read 66 biographies last year— Here are my top 10!

Mentioned by

Nathan Fraser

, who had been reading it, to support the idea that immediate response to advertising is important.

Episode 019 - 8 Ways to Improve Copy Performance

Recommended by

Craig Clemens

as a foundational book for learning copywriting, highlighting its timeless principles.

#95 with Craig Clemens of Golden Hippo - The 9-Figure Business You've Never Heard Of

Mentioned by

Derek Halpern

as a source of inspiration for his focus on psychology in marketing.

Derek Halpern of Social Triggers

Mentioned by Nathan as his favorite book by Claude Hopkins, which he has read 30 times.

John Carlton: A Master Speaks About Copywriting, Part 2

Mentioned by

Porter Stansberry

as a book to learn about copywriting or advertising.

Doomberg – Why Energy Is The Future For Humanity

Mencionado por

Luis Monge Malo

entre sus libros favoritos de publicidad.

#114. El vendedor DESAFIANTE: Monge Malo

Recommended by

Erik Hatterscheidt

for its insights into marketing principles and the possibility of selling any product.

71. Top 10 Marketing Books For Tourism Operators

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