Marketing expert Craig Clemens shares his 15 years of experience and billion-dollar insights. Topics include the illusion of choice, powerful demonstrations, selling the dream, verbal kill shots, creating a category, and 7 human hijacks in marketing.

Shaan and Sam are joined by the founder of Golden Hippo, Craig Clemens this episode. Craig talks about Golden Hippo's brands, how he got his start, how to launch a new product, and a bunch of ideas for potential businesses. Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. See acast.com/privacy for privacy and opt-out information.

Listen to the inspiring journey of Craig Clemens, from dropout to $1 billion in sales. Topics include childhood struggles, financial hardships, the power of mentorship, success in copywriting, and the importance of storytelling in marketing.