Craig Clemens

Craig Clemens, Founder of Golden Hippo, shares his genius in innovative marketing with a dive into historical campaigns. He breaks down unforgettable slogans like 'A diamond is forever' and discusses the art of crafting headlines that grab attention. Clemens reveals how the strategy of scarcity can skyrocket sales, while also spotlighting the influence of iconic figures like Donald Trump on marketing narratives. The conversation also touches on Joseph Duveen's audacious tactics in the art world, offering a rich tapestry of lessons for aspiring marketers.

Craig Clemens, founder of a billion-dollar company, shares 15 years of marketing wisdom packed with groundbreaking strategies. He discusses the '7 Human Hijacks'—tactics that play on consumer psychology. From using powerful brands like Pepsodent and Lucky Strike to demonstrate the illusion of choice to innovative demonstrations that captivate audiences, Craig reveals how these methods can completely reshape markets. His insights on sensory marketing and the educational approach to promoting probiotics provide a fresh look at consumer engagement in today's competitive landscape.

Craig Clemens, co-founder of Golden Hippo and a marketing guru, dives into the world of direct-to-consumer branding. He shares his journey from bootstrapping a successful business to exploring innovative product launches. The discussion touches on understanding consumer behavior, particularly in health and wellness, and the role of effective marketing strategies. With insights into the pet industry's emotional ties and the potential for VR innovations, listeners gain a wealth of entrepreneurial ideas and inspiration from Craig's experiences.