My First Million The Greatest Mind Hacks in Marketing History (Craig Clemens Interview)
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Mar 6, 2025 Craig Clemens, Founder of Golden Hippo, shares his genius in innovative marketing with a dive into historical campaigns. He breaks down unforgettable slogans like 'A diamond is forever' and discusses the art of crafting headlines that grab attention. Clemens reveals how the strategy of scarcity can skyrocket sales, while also spotlighting the influence of iconic figures like Donald Trump on marketing narratives. The conversation also touches on Joseph Duveen's audacious tactics in the art world, offering a rich tapestry of lessons for aspiring marketers.
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Tova Perfume Launch
- Gary Halbert created a successful perfume campaign for Tova Borgnine using China Musk.
- The campaign involved a dramatic reveal, charitable auction, and full-page ad with a provocative headline.
Marketing Embeds
- The "illegal sexual stimulant" line is a powerful marketing embed.
- It subtly suggests the product is desirable and effective without explicitly making such claims.
Viagra's Clever Disclaimer
- The "four-hour erection" disclaimer in Viagra ads is a clever marketing embed.
- While seemingly a warning, it actually reinforces the desired outcome of the product.