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The Greatest Mind Hacks in Marketing History (Craig Clemens Interview)

My First Million

CHAPTER

Marketing Manipulation: Trump and Diamonds

This chapter explores Donald Trump's impactful communication strategies in politics, particularly his use of memorable labels that reshaped public narratives. It also examines the historical evolution of diamond marketing, highlighting how innovative advertising transformed the perception of diamonds in engagement culture while contrasting it with the rise of lab-grown alternatives.

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