
The Greatest Mind Hacks in Marketing History (Craig Clemens Interview)
My First Million
Crafting Compelling Headlines
This chapter explores the art of creating impactful marketing headlines, focusing on elements like curiosity and psychological triggers. It also humorously discusses innovative marketing strategies, including a taco stand campaign, while analyzing the transformative power of language in reshaping consumer perceptions.
Episode 683: Shaan Puri ( https://x.com/ShaanVP ) sits down with Craig Clemens ( https://x.com/craigclemens ) to talk about the greatest marketing lines in history.
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Show Notes:
(0:00) Intro
(2:22) Does not contain an illegal sexual stimulant
(9:09) 4-hour erection
(10:56) Operators are standing by
(15:17) They’re eating the cats
(21:54) A diamond is forever
(26:09) Buy these worms, catch more fish
(30:26) Joseph Duveen
(41:30) Every ‘no’ has a value
(44:46) Be a consumer of ads
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Links:
• Golden Hippo - https://www.goldenhippo.com/
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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
• Sam’s List - http://samslist.co/
My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano