My First Million

The 7 Human Hijacks - Covert Marketing Methods the Brain Can't Resist

474 snips
Oct 31, 2023
Craig Clemens, founder of a billion-dollar company, shares 15 years of marketing wisdom packed with groundbreaking strategies. He discusses the '7 Human Hijacks'—tactics that play on consumer psychology. From using powerful brands like Pepsodent and Lucky Strike to demonstrate the illusion of choice to innovative demonstrations that captivate audiences, Craig reveals how these methods can completely reshape markets. His insights on sensory marketing and the educational approach to promoting probiotics provide a fresh look at consumer engagement in today's competitive landscape.
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ANECDOTE

Pepsodent Campaign

  • Claude Hopkins, hired by Pepsodent, created a campaign to increase toothpaste sales.
  • By focusing on the film on teeth and the dream of a movie star smile, Pepsodent dominated for decades.
ANECDOTE

Otis Elevator Demo

  • Otis, struggling to sell elevators, partnered with P.T. Barnum for a demonstration.
  • Otis demonstrated the elevator's safety by cutting the cords, dramatically showcasing its braking system.
ANECDOTE

Mini Katana Marketing

  • Mini Katana, unable to advertise swords traditionally, uses powerful demonstrations in influencer marketing.
  • They show the sword cutting through bullets, creating a visually impressive and memorable demonstration of its power.
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