The Rise of Probiotics: Marketing Through Education

This chapter explores the rise of a probiotic brand that leveraged educational content to raise awareness about gut health and artificial sweeteners. It highlights the importance of strategic marketing and consumer understanding in shaping product success in today's competitive landscape.

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Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig’s backstory check out episode 95 (https://tinyurl.com/jwbb88sd).

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