The Psychology of Marketing Impact

This chapter examines the profound influence of marketing tactics on human behavior, referencing key figures like Freud and Bernays. It highlights how successful campaigns, such as the iconic Pepsodent toothpaste advertisement, have shaped consumer desires and societal norms. Additionally, the discussion explores innovative marketing strategies employed by various brands, including covert methods and captivating demonstrations that engage and sometimes mislead consumers.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig’s backstory check out episode 95 (https://tinyurl.com/jwbb88sd).

Want to see more MFM? Subscribe to our YouTube channel here.

Want MFM Merch? Check out our store here.

Want to see the best clips from MFM? Subscribe to our clips channel here.

—

Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com/

Check Out Shaan's Stuff:

• Try Shepherd Out - https://www.supportshepherd.com/

• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant

• Power Writing Course - https://maven.com/generalist/writing