Harnessing Sensory Marketing: The Power of ASMR and Consumer Perception

This chapter explores the interplay between marketing techniques and consumer psychology, highlighting how sensory stimuli like ASMR videos can enhance viewer engagement. It also examines the confusion in healthy food marketing and the real effects of probiotics, shedding light on the gap between perception and reality.

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Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig’s backstory check out episode 95 (https://tinyurl.com/jwbb88sd).

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