Bootstrapping Success: The Golden Hippo Journey

This chapter explores the origins of Golden Hippo, detailing the founders' experiences of building a successful DTC business during a recession without relying on external funding. They contrast their bootstrapping approach with contemporary DTC brands that often depend on venture capital, emphasizing diverse pathways to entrepreneurship. Additionally, the chapter discusses the historical impact of marketing on consumer habits, underscoring how effective advertising can alter daily routines.