Metamuse

52 // Product launches

Mar 17, 2022

48:53

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Highlights

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Episode notes

How to Launch a Product in a High Energy, Big Company

05:42

Product Releases From Marketing Launches

03:26

The Story Sized Package Is Importan

01:42

Introduction

2min

The Product Launch, the News Two Point O Release

4min

Launching a Product That Hasn't Been Built Yet

2min

How to Separate a Product Launch From a Launch

2min

Product Releases From Marketing Launches

3min

Marketing Is Big, Like Basicly Frenzy, That's Business to Business and Prosumer Software

5min

Ipad Launch - What's in People's Minds?

2min

Is There a Push Leading Up to Launch?

2min

Heroku Postgress - A Life Hack

2min

10.

The Macap Plus Local First Sink Is a Big Risk, I Think

2min

11.

The Story Sized Package Is Importan

2min

12.

Productivity Software

2min

13.

Do You Do Releases for Internal Tools?

3min

14.

How to Launch a Product in a High Energy, Big Company

6min

15.

Product Launch

5min

16.

Product Hunt, a Channel Specific to Product Launches

3min

17.

Dream Force or Apple Events

3min

If you’ve built a great product, a launch is how the world can find out about it. Adam and Mark discuss the anatomy of a product launches, including creating a “moment” in your social graph; why you should decouple product releases from your marketing launch; and mechanics like waitlists, feature flags, and press. Plus: how sharing your work with the world strengthens your team identity.

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