How to Separate a Product Launch From a Launch

One of the first lessons that i learned about product launches from you and from horoku was that you can and should separate delivering the product, turning it on, from doing the launch. A marketing launch or a story telling launch would aveny one to call that. And so the muse one point o launch was a good example. We went live in the ap store, i don't know what, five or six months before we launched.