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52 // Product launches

Metamuse

CHAPTER

Is There a Push Leading Up to Launch?

There is an excellent internal reason that exists for almost any launch, which is, basely, energizing the team. And trying to explain yourself to the world, i think strengthens your own internal culture and sense of identity. We're not just pushing pixtiles around on the screen. We're here to ax where x is, whatever your company's mission is.

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