5min chapter

Metamuse cover image

52 // Product launches

Metamuse

CHAPTER

Product Launch

People generally don't buy and use software because they've heard about it once. Usually people will to hear about it multiple times from different people on different channels before it really sticks. Horoku got a lot of value from using basically the kind of rails comp and other developer community events, either to launch products or to make connections with the community.

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