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52 // Product launches

Metamuse

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Product Releases From Marketing Launches

The point of a good launch is to make a little bit of a splash. To do that, it should feel like there's kind of a lot coming all at one rather than being dripped out. Gradual and iterative is essentially always better in the sense of doing a thing or making changes. As you get bigger, it gets harder people actually want to but that's nice. And then you need new techniques to kind of keep your secrecy or the press embargoes and all that stuff. But even so i think that editive does things in such a way that you're not just flipping a bunch of switches and that everything reght to most need it to be stable.

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