Launching a Product That Hasn't Been Built Yet

i quite like this definition of product launch is creating a moment, because it's user centred. It describes it from their perspective. So i think the landing page with a weight list is absolutely a thing you can launch. That was basily the first muse launch. We kind of called it the soft launch internally. But that actually got aont io first few hundred sign ups and some energy on the team. When it's just a one page web si wat nemal sin up - that indeed is a launch.